Jesse McGinnis

I lead product engineering at GrowthLoop. I write about the structures that help people take responsibility—and the ones that quietly take it away.

I learned to lead at Shopify, where I spent 2016–2025 learning how scale changes the job. Now I'm learning what happens when the machine is smaller and the stakes are closer.

This site is where I work that out in public: what I believe now, what I've changed my mind about, and what I'm still trying to understand.

— J.

P.S. The longer story is in About. The argument starts with Directed Chaos.

What I believe now

The essays are where I work them out
  1. 01

    Ownership isn't a belief you argue someone into. It's a weight you let them feel.

    Directed Chaos →Essay

  2. 02

    Trust is the multiplier.

    Trust First →Essay

  3. 03

    By remembering your past, you'll understand your present and shape your future.

    Organizational Changelog →Essay

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